What’s that??? You didn’t ask for advice?! Well, here you are. You’ll read this and you’ll like. Whether you like it or not.
I am frequently consulted by young, eager individuals wondering what they can do to secure a career as a professional photographer. My advice varies depending on the day, but today, it is this:
Success doesn’t pay the bills. MONEY pays the bills. Learn to monetize your successes.
One might naturally think that success begets riches, but that is far from true, especially in a world where “success” or that warm fuzzy feeling inside is just a couple of “likes” away…
Remember this: monetization is not selling out. Charging a premium for your hard-earned and well-developed skill set does not make you less of an artist or a creator. Feel-goods are all good and well, but you can’t pay the mortgage with social media likes, you won’t feed your kids with life experience, and the bank doesn’t recognize a 1st place ribbon as a form of currency.
Arguably, all of these things (and so much more) can make you a rather successful photographer, but unless you learn how to turn that success into dollar signs, you’re going to be researching applications on the interwebz for that next day job.
Being a “professional photographer” certainly is about much more than cold hard cash in the bank. But making a living as a photographer, at its very root, relies upon zeroes and decimal points, just like any other business.
On a positive parting note: this is all entirely possible. I know it. I believe it. I live it. And you can too. Just don’t forget the important schtuff.