With the announcement of the new Canon EOS 7D, I’ve been thinking a bunch about how quickly technology is advancing these days. If you look at what we were shooting digital images with just 5 years ago, the advancements are mind blowing. It would appear, that it’s becoming easier to shoot “good” images and becoming increasingly harder to stand out as a photographer and create imagery that one remembers. In this world of visual distractions (and attractions), only the technically sound and (perhaps more importantly) the creatively innovative will be able to produce imagery that will stand the test of time.
Here’s a frightening statistc: Online photo sharing site Flickr hosts more than 3.5 billion images. An average of 3 million images are uploaded daily. You read that right. 3 million images are uploaded EVERY DAY. How, in the name of Ansel, are you going to produce something that stands out?
Here is some food for thought. Instead of upgrading your camera, lens, computer, memory card, huge 30″ monitor, new zoom lens, tripod, filters, cable release, operating system, editing software, backpack, lens cap, camera belt, lens cleaning solution, dust remover or any other piece of the endless list of equipment we all use, try this: UPGRADE YOUR CREATIVITY. Manufacturers produce new cameras nearly every quarter these days, but how often do we upgrade our ability not just to create, but to see better imagery.
Read a good book. Follow an inspiring blog. Give yourself a challenging assignment. Fail. Succeed. And then do it all over again. And here’s the important part–do it with your own style and panache.
Here’s another idea: Build your own better version of you. How long have you been running on Joe v1.1 or Sarah v1.2. It’s time to upgrade to version 1.5, or better yet, give yourself an entire system upgrade and find Bill v2.0. Sleeker, faster, smoother, more efficient, and a creative animal beyond compare. Hey! I’d buy it!
The longer I am in the business of photography, the harder it gets to challenge myself to be a better version of me. Resist the temptation to become a better Chase Jarvis or Art Wolfe or even (gasp) Adam Barker. Much like looking at a road map, the work of established photographers doesn’t speak so much to the destination as it does to the journey. There are a million ways to arrive at the pinnacle, why follow a path already trodden?