Behind the Shot: Mountain Khakis Early Spring Catalog Cover

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Can it really already be considered “early Spring”??? I guess the good folks at Mountain Khakis think so, as has been made known by the arrival of their early Spring catalog, featuring a cover and a load of other images from our catalog shoot last summer in Oregon and along the Salmon River.

I was fired up to see they chose an especially fun shot for the cover, one that took some quick thinking on both the technical and creative end of things. The short of it is that this image nearly never happened. We had about 30 min before we were supposed to head out and prep for a sunset shoot along Lake Wallowa and we decided to make use of an old Willy’s Jeep (in immaculate condition) that had been loaned to us by a kind local.

Much of the imagery we focus on with these catalog shoots is capturing the spontaneous and fun nature of the MK lifestyle. I’m always looking for an emotive image–one that makes people want to be a part of this brand/lifestyle. With that in mind, I wanted to get up close and personal as the talent was epitomizing random summer fun with an old jeep and a longboard.

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I quickly set up a Manfrotto Magic Arm on the front side panel of the jeep. Shooting a Canon 5D MKII with an 8-15mm fisheye lens meant I could capture all of the action from an angle very near the driver. I attached an intervalometer to the camera and set it to take a picture every second until I stopped the sequence. Everything was set…and then the Jeep got a little cranky. We couldn’t get it started and finally resorted to pushing the jeep and compression starting this hearty hunk of metal.

What ensued was several trips up and down the highway, experimenting with different shutter speeds and camera positions, running alongside hooting and hollering and generally having a blast in mid-day light. It also took an exceptionally gifted clutch/gas operator to keep the Jeep running. Nice work Nate Morgan! It seems like the best ideas always face the most hurdles! Don’t give up on that vision!

Check out the vid below for a little BTS vid action from the entire shoot, and a better view of our setup for this image.