Surround Yourself with Greatness…

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The advent of digital imaging has opened up the world of professional-grade imaging to an audience far greater than most photographers could have ever imagined. Yes–it’s true–it has never been easier to shoot a “pretty good” image, and people are catching on. It is super cool to see so many people fired up about photography, but with that new, sexy appeal comes its own challenges for those that make their living as full-time professional photographers. I’ll stop there…this is not another rant about my cousin’s uncle’s pony’s dog that just stole a great job from under my nose because he charges way less than me or (insert commonplace pro photog rant here). In fact, this post is quite the opposite.

It has always been apparent to me that we will never truly reach our greatest potential if not pushed by some outward influence. Whether that be encouragement from friends/family, discouragement from naysayers, or something somewhere in between, we will never really know what we’re capable of until pushed beyond that which we thought was our previous best.

My answer to this moderately crowded profession??? Embrace the competition. Surround yourself with greatness. Be confident in your own ability to produce something that has your own unique style/brand/stamp/calling card. Most importantly, BE BETTER. Don’t waste your time wondering why you weren’t published here or hired there–figure out who just got whatever you wanted, and what you can do to get it next time.

I was browsing the latest issue of Powder magazine and was blown away at both the number and quality of images put out by photographers that make their home right here in Salt Lake City. I’m proud to call many of them friends, and I’m even more proud to have my work included amidst theirs. If you want to be better than the best, you must surround yourself with the best. Then watch, listen and learn–don’t gripe, covet or make excuses.

These days, with the interwebz in every nook, cranny and nether region of planet Earth, we have the entire world at our finger tips. See your competition for the motivating force that it can be–and then be better.